Which Plan to offer in which County? Make data-based decisions to grow market share while delivering value and preserving margins.
Rationalize portfolio based on predicted plan performance and other KPIs. Add or consolidate plans based on goals and objectives. Create optimal plan-county grid by customer segment.
Validate geographic expansion roadmap and ensure alignment with product design.
Rationalize Portfolio and Footprint.
Product Footprint
Decide where to offer which product. Create optimal mix of plans, customer segments and counties.
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Predict
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Simulate performance of various plans across current and potential future geography.
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Analyze
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Create and analyze plan-county grid by customer segment.
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Strategize
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Rationalize footprint strategy based on grid analysis.
Rationalize Portfolio
Is the product portfolio aligned with current and future geographic footprint?
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Analyze
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Analyze predicted product performance based on various KPIs.
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Organize
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Add / consolidate products to drive value and growth.
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Align
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Align network and benefits infrastructure with product portfolio.